Thursday, February 26, 2009

Preparing for the Next Disaster: Dialysis Community Briefs Hill About Emergency Response

Preparing for the Next Disaster: Dialysis Community Briefs Hill About Emergency Response

"Dialysis patients represent one of the most at risk segments of the population during a natural disaster," said Bill Numbers, Vice President of Operations Support and Incident Commander for Disaster Planning and Response at Fresenius Medical Care North America (FMCNA).

Washington, D.C. (PRWEB) February 26, 2009 -- "Dialysis patients represent one of the most at risk segments of the population during a natural disaster," said Bill Numbers, Vice President of Operations Support and Incident Commander for Disaster Planning and Response at Fresenius Medical Care North America (FMCNA). Numbers was in Washington to speak with an audience of congressional staffers focused on safeguarding the lives of dialysis patients in a natural disaster. The event, said Numbers, should remind everyone that "we always need to be ready and we must constantly work to be better prepared."

The briefing organized by the Kidney Community Emergency Response Coalition (www.KCERcoalition.com) and Fresenius Medical Care (www.ultracare-dialysis.com) looked at the problem of Chronic Kidney Disease (CKD) as well as ongoing emergency response and recovery efforts. With CKD rates skyrocketing, Chief Medical Officer and Senior Executive VP for FMCNA, Dr. Michael Lazarus explained that educating the public, policy-makers, and emergency response teams is more important than ever. Looking at data for the period between 1997 and 2006, Lazarus pointed to across-the-board increases in CKD rates:

•    106% for Hispanic Americans.

•    98% for Asian Americans.

•    55% for Native Americans.

•    49% for African Americans.

•    42% for Caucasians.

Since Kidney patients typically need four hours of dialysis three days each week in order to eliminate waste, toxins and extra fluids from their system, these increases also underscore the need for emergency planning. Any interruption caused by storms, floods, fires, earthquakes and other natural disasters that might affect electrical power, water lines or make routine travel impractical is life-threatening.

Thinking ahead is even more important than ever. "We're lucky that the dialysis community and emergency responders are working together to prevent the loss of lives," said Bill Numbers. "We simply need to ensure that we are doing everything we can, including educating the public."

Since March is National Kidney Month, briefing organizers hope to focus attention on the impact of natural disasters on dialysis patients. They also want the public to know what is already being done. Kelly Mayo, Project Director, Kidney Community Emergency Response Coalition, spoke about her organization's work with dialysis providers around the country. And Numbers described the evolution of FMCNA's response and recovery efforts, beginning with the Northeast power outage in 2003 through Hurricane Ike and Gustav. In 2008, Numbers said over 100 clinics and 8000 patients were affected during the 3 hurricanes in August through September 2008. During that time, Fresenius provided care to more than 500 non-Fresenius patients and brought in 4 large generators and diesel fuel to supplement local alternative power in Houston and Beaumont communities.

Reflecting on the importance of response and recovery efforts by Fresenius, KCER, and others, Bill Numbers said:

"We are committed to doing this whenever we have to and at whatever the cost. When it comes to dialysis patients, they have no options in a disaster. It is a huge responsibility to safeguard the lives of these individuals and families. And we will continue to work with government and other health providers to prevent the loss of life."

Kidney Community Emergency Response Coalition (KCER) mission is to collaboratively develop, disseminate, implement and maintain a coordinated preparedness and response framework for the kidney community in the event of any type of emergency or disaster. The KCER Coalition membership is open to anyone. To join the Coalition, visit our website and download a contact card or e-mail kcer(at)network7(dot)esrd(dot)net. Emergency preparedness resources and information on the KCER's current activities can be found on their website, www.KCERcoalition.com.

Fresenius Medical Care (FMCNA) is the world's largest integrated provider of products and services for individuals undergoing dialysis because of chronic kidney failure, a condition that affects more than 1.6 million individuals worldwide. Through its network of 2,297 dialysis clinics in North America, Europe, Latin America, Asia-Pacific and Africa, Fresenius Medical Care provides dialysis treatment to 177,059 patients around the globe. Fresenius Medical Care is also the world's leading provider of dialysis products such as hemodialysis machines, dialyzers and related disposable products. Fresenius Medical Care is listed on the Frankfurt Stock Exchange (FME, FME3) and the New York Stock Exchange (FMS, FMS/P). More information can be found at: www.ultracare-dialysis.com.

Contact:

David Shapinsky

202-302-4904

dshapinsky(at)obassociates(dot)net

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Contact Information David Shapinsky

http://www.ultracare-dialysis.com

202-302-4904



Radiotherapy Clinics of Georgia and News/Talk 750 WSB Extend Prostate Proactivity Campaign

Radiotherapy Clinics of Georgia and News/Talk 750 WSB Extend Prostate Proactivity Campaign

Radiotherapy Clinics of Georgia and News/Talk 750 WSB are teaming up to extend the Prostate Proactivity Campaign. The metro-Atlanta campaign has been extended to include a screening event Saturday, February 28, from 9 a.m. to 5 p.m. at Kroger located at 540 Lakeland Plaza in Cumming, GA.

Atlanta, GA (PRWEB) February 26, 2009 -- Metro Atlanta men will have an additional opportunity to receive a free and potentially life-saving prostate cancer screening through The Prostate Proactivity Campaign, an educational outreach effort of Radiotherapy Clinics of Georgia and News/Talk 750 WSB. The campaign has been extended to include a screening event Saturday, February 28, from 9 a.m. to 5 p.m. at Kroger located at 540 Lakeland Plaza in Cumming.

During the Prostate Proactivity screening, representatives from RCOG will be on hand to provide information about prostate health, prostate cancer treatment (http://www.prostrcision.com/) options and prostate cancer individual cure rates (http://www.prostrcision.com/qa/cure-rate.php). The Take Control of Your Prostate pamphlet will also be available.

According to the American Cancer Society, prostate cancer is the second leading cause of cancer death in American men, and one in six men will be diagnosed with the disease during his lifetime. However, with early detection and proper treatment the cure rate is nearly 100 percent.

"Prostate cancer can be cured if properly treated. And the earlier the diagnosis, the better the long-term chance of cure. This is why it is worth being knowledgeable about and tested regularly for this disease. Keep in mind that prostate cancer is typically slow growing, so men who are diagnosed have the time to learn about the treatment methods that lead to cure," said Dr. Frank Critz, medical director and director of prostate cancer research at RCOG.

Prostate cancer is detected through a simple blood test known as a PSA test (http://www.prostrcision.com/qa/about-prostate-cancer.php), which determines the level of prostate-specific antigen in the body. Men 50 years of age and older should be screened annually for prostate cancer. African American men and men with a family history of prostate cancer need to begin testing at 40 years of age because they are at a higher risk of developing prostate cancer.

"News/Talk 750 WSB has always been committed to providing strong community support," said Dan Kearney, vice president and general manager of News/Talk 750 WSB. "We are happy to bring another free prostate cancer screening to the Atlanta community to improve survival rates through early detection and awareness of treatment options."

The Third Annual Prostate Proactivity (http://wsbradio.com/prostate/) Campaign kicked off January 2009 on Martin Luther King Jr. Day with a prostate cancer screening at South Dekalb Mall in Decatur. Six additional screenings were held throughout the metro Atlanta area prior to the additional screening scheduled for Saturday, February 28.

If you have prostate cancer questions (http://www.prostrcision.com/qa/), or to learn more about prostate cancer surgery (http://www.rcog.com/) and Radiotherapy Clinics of Georgia, visit RCOG.com and ProstRcision.com or call 1-800-952-7687.

About Radiotherapy Clinics of Georgia:

Radiotherapy Clinics of Georgia is a Center of Excellence for prostate cancer treatment and research. Each year hundreds of men travel to receive prostate cancer treatment in Atlanta, Georgia (http://www.rcog.com/about/our-facilities.php) from RCOG. RCOG is one of the oldest prostate seed implant programs in the world. The first prostate implant for prostate cancer at RCOG was performed in 1977, and the first patient was treated with the combination therapy now called ProstRcision in 1979. Dr. Frank Critz, founder and medical director of RCOG, developed the ProstRcision procedure and has treated more than 8,000 patients with the disease in the past 25 years. RCOG is the only source for ProstRcision, in which two forms of radiation therapy are used to destroy the prostate gland. To date, nearly 12,000 men have received treatment with ProstRcision at RCOG's seven Metro Atlanta clinics. To learn more, please visit rcog.com.

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Contact Information Caitlin Mangum

Radiotherapy Clinics of Georgia

http://www.rcog.com/

404-835-4521

Keith Hanks

ProstRcision.com

http://www.prostrcision.com/

404-541-9780